The Sports Retail Group (in partnership with Shoes That Fit) is launching Wishing Creek as a shoe and apparel industry buying group sourcing new pairs of shoes that will be given to kids at schools nationwide.

The Need:  One in Five kids live in poverty today.  Everyday there are kids going to school with old shoes that do not fit or are not in good condition that let kids be able to concentrate on their studies.

The Mission:  Wishing Creek (from its locations in Las Vegas, Dallas and Raleigh) is creating a shoe industry buying group to help source brand new shoes to give to kids in schools nationwide.

The Results:  Wishing Creek will be working with the shoe industry’s brands, distributors and retailers to purchase brand new shoes for kids and young adults for distribution into markets nationwide.

Shoe Industry Events:   From its main location in Las Vegas, the Wishing Creek Team will be visiting shoe and apparel industry trade shows to meet with brands and suppliers directly to talk about our programs.
Whether in Las Vegas or other places they will be visiting key industry trade groups and events such as Magic, ASD, TRU Show, NSRA, PFA, The Running Event, Outdoor Retailer, Footwear Innovation Summit, Dallas Market Center, Michigan Shoe Market and others.


Our History:   The Sports Retail Group was created in 2008 as a sports industry product development and marketing agency.  With its own history in consumer products (ex:  Powerbar, Nature’s Bakery, Twinlab and others), the Sports Retail Group has been pioneers in helping create retail formats as well has its own distribution programs. www.SportsRetailGroup.com
The Map:  Click on any state to understand the core retailers with stores that are located there as well as specific details on the state itself.
Internal Partners Include:

AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY DC